Sakar did not purchase Vivitar's equipment, facilities or accounts receivable. On August 21, 2008, subsequent to its filing for bankruptcy, parent company Syntax-Brillian completed the sale of the Vivitar brand name and intellectual property to privately held consumer electronics maker Sakar International, based in Edison, New Jersey.
In November 2006, the corporation was purchased by the public company Syntax-Brillian Corporation for US$26 million in stock and was operated as a wholly owned subsidiary. Some digital compact cameras were launched but were not successful. The 283 and 285 have a removable sensor an optional remote sensor cord makes off-camera automatic flash possible.Īfter the deaths of Max Ponder and John Best, company ownership was transferred to a variety of owners. Newer units made in China and Korea are low-voltage units producing 5 to 12 volts. Earlier made-in-Japan Vivitar flashes have a trigger voltage of 250 V, which can damage the circuits of some digital cameras. There was also the model 285, which featured a zoom head to cover different focal length lenses and a built-in variable power setting. In production for over 30 years, it was twice returned to production in response to customer demand after having been discontinued.
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The improved flash was introduced in 1970 as the Vivitar 283, which quickly became the number one professional and enthusiast flash unit, outselling all its competitors combined and selling 3,000,000 units by 1973. Recognizing the problem, Max Ponder travelled to Japan to meet with the manufacturer, offering suggestions for improvements based on the feedback received from customers. The flash was acclaimed for its innovative design, but criticized for its use of expensive 9-volt batteries. Vivitar also offered a new type of semi-professional flash unit from National/ Panasonic called the Vivitar 260.
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These include the Cosina-made Vivitar SLR and the Vivitar 35ES/EE series of rangefinder cameras. These computer-designed lenses were priced relatively low and claimed to out perform the optics of camera manufacturers of the day.Īfter the success of its aftermarket lens line, Vivitar later introduced its own line of 35mm film cameras manufactured by Japanese companies such as Cosina. In the 1970s, Vivitar introduced the Series 1 lenses. As their reputation grew, many contract lens manufacturers sought them out to carry their products under the Vivitar brand. The retailers found that they could make good margins while giving good value. By carefully positioning their limited product line with key photo retailers, they quickly built a reputation for good-quality lenses at modest prices. The company commissioned experienced lens designers and reputable Japanese optical lens manufacturers such as Kino Precision to produce their lens designs. In the early 1960s, the partners created the "Vivitar" brand to compete with major lens manufacturers. Ponder and Best were the first to gain acceptance for lenses with interchangeable mounts, allowing customers to use the same lens on different manufacturers' camera bodies. distributor for Olympus products at this time.
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They were instrumental in the introduction of many brands into the American market, including Mamiya/Sekor 35mm cameras, OM-System 35mm equipment, Kobena 8mm movie cameras, Sankyo/Komura wide-angle/telephoto adapter lenses and a full line of photographic darkroom equipment imported from many manufacturers throughout Japan and later Taiwan. After World War II, the partnership began to import cameras and photographic equipment from Japan. Ponder and Best first imported German-made photo equipment. Max Ponder headed the sales department, while John Best ran the operations side of the company. The company was founded in 1938 as Ponder and Best by Max Ponder and John Best.
( June 2022) ( Learn how and when to remove this template message) Unsourced material may be challenged and removed. Please help improve this section by adding citations to reliable sources. The company's product line has included 35 mm SLR cameras, zoom lenses, flashes, film enlargers, binoculars, digital cameras, night vision products, point-and-shoot cameras, tripods, underwater cameras, smart home technology, health and wellness accessories, and other audio/video equipment. Products Vivitar logo until 2016 A Vivitar digital camera. Since 2008, the Vivitar name serves as Sakar International's house brand for digital imaging, optics, mobile accessories, and audio products. Vivitar Corporation is a manufacturer, distributor, and marketer of photographic and optical equipment originally based in Santa Monica, California. A new and updated Vivitar logo unveiled in 2016.ġ938 85 years ago ( 1938) (as Ponder and Best by Max Ponder and John Best)
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